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    "headline": "Persuasion Grooming in Commercial Advertisements Among Influencers on Social Media — A Study on Jordanian Youth",
    "name": "Persuasion Grooming in Commercial Advertisements Among Influencers on Social Media — A Study on Jordanian Youth",
    "abstract": "The study aimed to identify the habits and patterns of university Jordanian youth exposure to advertisements presented by influencers on social media platforms, and to measure the persuasion techniques used to influence purchase behavior. The study revealed significant correlations between influencer credibility and youth purchasing decisions.",
    "author": {
        "@type": "Person",
        "name": "Prof. Dr. Yassin Ibrahim Bashir Ali"
    },
    "datePublished": "2024-10-25",
    "dateModified": "2026-06-30",
    "inLanguage": "en",
    "keywords": "social media, advertising, influencers, Jordanian youth, persuasion, commercial media, consumer behavior",
    "isAccessibleForFree": true,
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "url": "https://humanities.stardomuniversityscientificjournals.edu.eu/research/persuasion-grooming-social-media-ads-jordan",
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        "name": "Stardom Scientific Journal of Humanities and Social Studies",
        "url": "https://humanities.stardomuniversityscientificjournals.edu.eu/",
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        "name": "Stardom Scientific Journal of Humanities and Social Studies",
        "issn": "2958-7026",
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