sesj
Stardom Scientific Journal of Humanities and Social Studies
2958-7026
Stardom University
10.70170/asbhlp41331
13
Persuasion Grooming in Commercial Advertisements Among Influencers on Social Media — A Study on Jordanian Youth
Dr. Yassin Ibrahim Bashir Ali
Prof.
25
10
2024
2
4
1
55
This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License.
The study aimed to identify the habits and patterns of university Jordanian youth exposure to advertisements presented by influencers on social media platforms, and to measure the persuasion techniques used to influence purchase behavior. The study revealed significant correlations between influencer credibility and youth purchasing decisions.
social mediaadvertisinginfluencersJordanian youthpersuasioncommercial mediaconsumer behavior
Full TextFull text available as PDF at https://humanities.stardomuniversityscientificjournals.edu.eu/research/persuasion-grooming-social-media-ads-jordan