Persuasion Grooming in Commercial Advertisements Among Influencers on Social Media — A Study on Jordanian Youth
Prof. Dr. Yassin Ibrahim Bashir Ali
Abstract
The study aimed to identify the habits and patterns of university Jordanian youth exposure to advertisements presented by influencers on social media platforms, and to measure the persuasion techniques used to influence purchase behavior. The study revealed significant correlations between influencer credibility and youth purchasing decisions.